The sports clothing company has put their name to an installation called “The Track” in Beijing’s best known art district – 798. The display features eight pairs of trainers suspended as if in motion above an illuminated track. The attraction was put together by Shanghai-based design office Studio-at-Large to promote the new range of Nike free … Continue reading
Tag Archives: advertising
Cheeky Brit Invasion In The ‘Dam
Anyone else spot these, scattered all over the city promoting the new Marks & Spencer store which opened in Kalverstraat last week? Cheeky little bit of contextualized promo-ing going on… indeed! Continue reading