#TheFutureIs / Design / Futures / The Word On The Street / Trend Forecasting / Trendspotting / Trendwatching

Back To The Future…

Posted on August 1, 2019 by CuratedFutures • Leave a comment

Dear Reader After a ‘bit’ of a hiatus, Curated Futures is back, and readying for some big things over the next few months! We have been spending the last little while out, about and around, pursuing ideas, observing happenings and collating the word on the street. Synonymous with seeking, and translating, inspiration—our reporting highlights the … Continue reading →

#TheFutureIs / Art / Brands

#TheFutureIs… My Mind, Body… And Soul? [Immersivity]

Posted on June 25, 2014 by CuratedFutures • Leave a comment

We take a look at the growing trend of consumer-created immersive experience and what brands can learn from art to connect with their audience… Read the latest JWT report and you’ll see that Immersive Experiences are listed as one of the top trends for the near future. With that in mind, we explore how more and … Continue reading →

#TheFutureIs / Brands / Innovation / Technology

#TheFutureIs… The Post-PC Era [Pt_2]

Posted on June 15, 2014 by CuratedFutures • Leave a comment

In April we reported that a revolution is brewing in branded content with a look at Haptic technology. Here is part 2 of that article… Insight #2: The movement for Privacy People are fast becoming wise to just how much their digital lives are being monitored, and scandals like Google and the NSA only further … Continue reading →

#TheFutureIs / Apparel / Design / Fashion / Film / Garment Technology / Innovation / Sport & Fitness / Take 5_ / Wearable Tech

#TheFutureIs… Fashion: The Next Step… The Next Black

Posted on June 1, 2014 by CuratedFutures • Leave a comment

When Coco Chanel spoke the words “Fashion passes, style remains” she couldn’t have known how relevant it would be 50 years on. With every season, we see more colours, collections and styles than ever before. As fashion moves faster and faster, the concept of clothing hasn’t changed much in over 100 years. Textiles still cover … Continue reading →

#TheFutureIs / *Retailing / Curated Spaces_ / Sustainable

Un-Packaging The Future [Oh Please YES!]

Posted on May 26, 2014 by CuratedFutures • Leave a comment

With bright fluorescent lights, flashy colours and countless catchy slogans and broad claims, buying groceries can be pretty jarring. Even more so when we consider that those eye-catching packages are destined to end up in the landfill. Is it necessary for our foods to be so loud, or could the future of packaging be a … Continue reading →

#TheFutureIs / Apparel / Fashion / Garment Technology / Take 5_ / Video / Wearable Tech

Wearing Your Haptic On Your Sleeve

Posted on May 19, 2014 by CuratedFutures • Leave a comment

Wearable tech designer Billie Whitehouse, who is also co-founder of Wearable Experiments, spoke at PSFK CONFERENCE 2014 about her goal to give what we wear intelligence and more purpose. Her first major project was Fundawear, vibrating underwear that transmits touch over the Internet for couples who are apart from each other. A awkwardly fun product, … Continue reading →

#TheFutureIs / Fashion / Garment Technology / Innovation / Sustainable

The Next Black

Posted on May 12, 2014 by CuratedFutures • Leave a comment

Is the concept of clothing on the verge of a dramatic shift? Is the fashion industry about to experience the same digitization as the music industry once did? Or will we return to creating fewer quality garments and caring for what we wear? Will cotton and leather become a memory when we learn how to … Continue reading →

#TheFutureIs / *Retailing / Curated Spaces_ / Fashion / Innovation / Technology

Corridors & Clicks… The New Way Of Shopping?

Posted on May 1, 2014 by CuratedFutures • Leave a comment

Together with Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in shopping centres. An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the users … Continue reading →

#TheFutureIs / Garment Technology / Sport & Fitness

Nike Puts The Boot In With Magista

Posted on April 28, 2014 by CuratedFutures • Leave a comment

After months of viral video teasing, this is the week when Nike finally unveils the Magista. If you hadn’t already heard, the Magista is Nike’s radical new football boot which is set to disrupt and redefine the concept of how performance footwear looks and feels. Building on Nike’s history of groundbreaking innovation and born from … Continue reading →

#TheFutureIs / Brands / Innovation / Technology

#TheFutureIs… The Post-PC Era [Pt_1]

Posted on April 24, 2014 by CuratedFutures • Leave a comment

A revolution’s brewing in branded content! In the ‘post-pc’ era, mobile becomes the channel for brand engagement. How can your brand pioneer and what must you avoid?! Today, tablets already outsell laptops, smartphones are ubiquitous, and in closing months of 2013 mobile devices finally became the dominant species on planet earth, outnumbering us humans. Yet … Continue reading →