We’re hearing the terms ‘Showrooming’ (shopping and comparing online whilst in-store); ‘Brand Journalism’ (driving content directly to customers, online and in-store) ; ‘Value of Values’ (the right choices in product quality and the right values in terms of provenance and ethics); these are being bandied about as current trends in retail but we’ve been watching … Continue reading
Tag Archives: retail
Corridors & Clicks… The New Way Of Shopping?
Together with Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in shopping centres. An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the users … Continue reading
Cheeky Brit Invasion In The ‘Dam
Anyone else spot these, scattered all over the city promoting the new Marks & Spencer store which opened in Kalverstraat last week? Cheeky little bit of contextualized promo-ing going on… indeed! Continue reading
Shopping Till The Penny Drops… Then What?
Having worked for some years as a design and retail consultant, I have been dismayed by the over-saturation of faceless, spirit-less high streets and shopping centres throughout the UK, as a shopper as well as a professional. Where visiting large towns or city centres such as Reading, Birmingham, Glasgow, Leeds, London or even farther, cities … Continue reading
