In its second year, the SIGNAL Festival is transforming Prague into an immersive visual art gallery with installations by teams of light designers, architects, engineers and hackers. The spectacular three-day celebration is fast becoming the Czech Republic’s most well-attended cultural event. The festival, founded by Martin Posta, aims to revive both well-known and hidden, mysterious … Continue reading
Category Archives: Innovation
#TheFutureIs… The Post-PC Era [Pt_2]
In April we reported that a revolution is brewing in branded content with a look at Haptic technology. Here is part 2 of that article… Insight #2: The movement for Privacy People are fast becoming wise to just how much their digital lives are being monitored, and scandals like Google and the NSA only further … Continue reading
#TheFutureIs… Fashion: The Next Step… The Next Black
When Coco Chanel spoke the words “Fashion passes, style remains” she couldn’t have known how relevant it would be 50 years on. With every season, we see more colours, collections and styles than ever before. As fashion moves faster and faster, the concept of clothing hasn’t changed much in over 100 years. Textiles still cover … Continue reading
The Word On The Street_ Retail Trends [Pt_1]
We’re hearing the terms ‘Showrooming’ (shopping and comparing online whilst in-store); ‘Brand Journalism’ (driving content directly to customers, online and in-store) ; ‘Value of Values’ (the right choices in product quality and the right values in terms of provenance and ethics); these are being bandied about as current trends in retail but we’ve been watching … Continue reading
FIA. The Future Of WWW.?
The virtual future beyond the Internet is known as FIA. At least it is to the National Science Foundation, an independent government agency in Washington, D.C. which is funding the Future Internet Architecture (FIA) programme with $15 million in research grants to some of the country’s leading tech learning institutions. According to the NSF: “The objective of … Continue reading
The Next Black
Is the concept of clothing on the verge of a dramatic shift? Is the fashion industry about to experience the same digitization as the music industry once did? Or will we return to creating fewer quality garments and caring for what we wear? Will cotton and leather become a memory when we learn how to … Continue reading
Corridors & Clicks… The New Way Of Shopping?
Together with Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in shopping centres. An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the users … Continue reading
#TheFutureIs… The Post-PC Era [Pt_1]
A revolution’s brewing in branded content! In the ‘post-pc’ era, mobile becomes the channel for brand engagement. How can your brand pioneer and what must you avoid?! Today, tablets already outsell laptops, smartphones are ubiquitous, and in closing months of 2013 mobile devices finally became the dominant species on planet earth, outnumbering us humans. Yet … Continue reading
Would Like To Meet_ Alice Taylor, MakieLab
Mass-Customisation is an oxymoron of a trend in its slickest form; creative, contradictory, attention-grabbing. It is also one of the most accessible of the disruptive trends available to consumers today. It does not get more open, personal… and playful. One such company at the forefront of this trend is MakieLab. Part of this new breed … Continue reading
No Stitch, No Story
Van Gils, the menswear company founded in Holland in 1948, has a long and illustrious heritage and a reputation for delivering quality, great detailing and an edge in product & communication. Its campaign for ‘No Stitch, No Story’ follows sure-footed in this direction with a jacket designed exclusively for its Brand Store in Antwerp. The … Continue reading