We’re hearing the terms ‘Showrooming’ (shopping and comparing online whilst in-store); ‘Brand Journalism’ (driving content directly to customers, online and in-store) ; ‘Value of Values’ (the right choices in product quality and the right values in terms of provenance and ethics); these are being bandied about as current trends in retail but we’ve been watching … Continue reading
Tag Archives: shopping
Corridors & Clicks… The New Way Of Shopping?
Together with Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in shopping centres. http://vimeo.com/88783300 An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the … Continue reading
Curated Futures 