Monday Musing

…Cool Shit…

cool shit is born out of being true to yourself. If you’re a surfer then fire up a spliff and go surfing. If you are a banker then drive a fancy car and rock a Breitling. There is no difference; where it all starts to go wrong when you pretend to be something you’re not. Brands need to take a look at this. Brands need to really work out what they are truly about and then stick to this. And if this means firing up a fat one or rocking the Crown Jewels then so be it. You are what you are, and I’m Stussy for life. Brands need to give love in order to get it back. They need to stop behaving like a bunch of rigid tossers and loosen up. Throw the brand bible out of the window and perhaps something fantastic may happen. Nothing interesting is born out of order. Embrace chaos and see what may come.

King ADZ, Associate Editor, Voxburner

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s