After months of viral video teasing, this is the week when Nike finally unveils the Magista. If you hadn’t already heard, the Magista is Nike’s radical new football boot which is set to disrupt and redefine the concept of how performance footwear looks and feels. Building on Nike’s history of groundbreaking innovation and born from … Continue reading
Monthly Archives: April 2014
Life Is Short, Break The Rules…
Life is short, break the rules. Forgive quickly, kiss slowly. Love truly. Laugh uncontrollably and never regret anything that makes you smile. – Mark Twain Continue reading
#TheFutureIs… The Post-PC Era [Pt_1]
A revolution’s brewing in branded content! In the ‘post-pc’ era, mobile becomes the channel for brand engagement. How can your brand pioneer and what must you avoid?! Today, tablets already outsell laptops, smartphones are ubiquitous, and in closing months of 2013 mobile devices finally became the dominant species on planet earth, outnumbering us humans. Yet … Continue reading
Years Of Living Dangerously
YEARS OF LIVING DANGEROUSLY takes the viewer directly to the heart of the climate change story in this awe-inspiring and cinematic documentary series event. Combining the storytelling styles of Hollywood’s top movie makers with 60 Minutes’ Joel Bach and David Gelber’s reporting expertise, the docu-series reveals critical stories of heartbreak, hope and heroism as the … Continue reading
Home Is Where The Haptic Is
One of our favourite exhibitions at this year’s Milan Design Week brings together a collection of furniture and homewares designed by students from the ECAL/University of Art and Design Lausanne. Titled ‘Delirious Home’ the objects feature haptic and other integrated technologies to bring us witty interpretations on the concept of the ‘smart home’. “ With … Continue reading
Milano 2014… Qui Veniamo!
Next week sees the opening of a, if not *the*, design event of the year which, if a part of that world, will have most certainly been highlighted with a big red marker (metaphorical if not actual), in whatever diary-keeping system, application or platform you might use, under the heading “NOT TO BE MISSED”. The … Continue reading