Nike has launched a new platform that enables customers to use their favorite Instagram photos to transform a pair of trainers. Nike PHOTOiD, a HTML5 app, lets you select a photo and then it applies colours from the image to Air Max shoes (Nike Air Max 1 iD, 90 iD or 95 iD). The custom trainers … Continue reading
The sports clothing company has put their name to an installation called “The Track” in Beijing’s best known art district – 798. The display features eight pairs of trainers suspended as if in motion above an illuminated track. The attraction was put together by Shanghai-based design office Studio-at-Large to promote the new range of Nike free … Continue reading
Curated Futures 