![#TheFutureIs… My Mind, Body… And Soul? [Immersivity]](https://curatedfutures.com/wp-content/uploads/2014/06/immersivity1.jpg?w=290&h=290&crop=1 "#TheFutureIs… My Mind, Body… And Soul? [Immersivity]")
We take a look at the growing trend of consumer-created immersive experience and what brands can learn from art to connect with their audience… Read the latest JWT report and you’ll see that Immersive Experiences are listed as one of the top trends for the near future. With that in mind, we explore how more and … Continue reading
…just write what’s real. It has to be real, and not aping a cadence, style or convention that the industry has created. When it’s original, you know it, and the audience knows it. -Rob Lowe, actor, director, writer, in conversation with Philip Ellis at ogilvydo.com Continue reading
In April we reported that a revolution is brewing in branded content with a look at Haptic technology. Here is part 2 of that article… Insight #2: The movement for Privacy People are fast becoming wise to just how much their digital lives are being monitored, and scandals like Google and the NSA only further … Continue reading
You never change things by fighting the existing reality. To change something, build a new model that makes the old model obsolete. – Buckminster Fuller Continue reading
When Coco Chanel spoke the words “Fashion passes, style remains” she couldn’t have known how relevant it would be 50 years on. With every season, we see more colours, collections and styles than ever before. As fashion moves faster and faster, the concept of clothing hasn’t changed much in over 100 years. Textiles still cover … Continue reading
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