We take a look at the growing trend of consumer-created immersive experience and what brands can learn from art to connect with their audience… Read the latest JWT report and you’ll see that Immersive Experiences are listed as one of the top trends for the near future. With that in mind, we explore how more and … Continue reading
Category Archives: Brands
#TheFutureIs… The Post-PC Era [Pt_2]
In April we reported that a revolution is brewing in branded content with a look at Haptic technology. Here is part 2 of that article… Insight #2: The movement for Privacy People are fast becoming wise to just how much their digital lives are being monitored, and scandals like Google and the NSA only further … Continue reading
#TheFutureIs… The Post-PC Era [Pt_1]
A revolution’s brewing in branded content! In the ‘post-pc’ era, mobile becomes the channel for brand engagement. How can your brand pioneer and what must you avoid?! Today, tablets already outsell laptops, smartphones are ubiquitous, and in closing months of 2013 mobile devices finally became the dominant species on planet earth, outnumbering us humans. Yet … Continue reading
Call Of The Mountain Man
I came across McNair Mountain Shirts recently whilst doing some research for a fashion piece and something strange happened. I felt longing. This wasn’t because of the emotive photographs depicting the clothing out in the wilds, worn by real mountain men (I can vouch they’re real; have been out on the mountain under the tutelage … Continue reading