When Coco Chanel spoke the words “Fashion passes, style remains” she couldn’t have known how relevant it would be 50 years on. With every season, we see more colours, collections and styles than ever before. As fashion moves faster and faster, the concept of clothing hasn’t changed much in over 100 years. Textiles still cover … Continue reading
Category Archives: Garment Technology
Wearing Your Haptic On Your Sleeve
Wearable tech designer Billie Whitehouse, who is also co-founder of Wearable Experiments, spoke at PSFK CONFERENCE 2014 about her goal to give what we wear intelligence and more purpose. Her first major project was Fundawear, vibrating underwear that transmits touch over the Internet for couples who are apart from each other. A awkwardly fun product, … Continue reading
The Next Black
Is the concept of clothing on the verge of a dramatic shift? Is the fashion industry about to experience the same digitization as the music industry once did? Or will we return to creating fewer quality garments and caring for what we wear? Will cotton and leather become a memory when we learn how to … Continue reading
Nike Puts The Boot In With Magista
After months of viral video teasing, this is the week when Nike finally unveils the Magista. If you hadn’t already heard, the Magista is Nike’s radical new football boot which is set to disrupt and redefine the concept of how performance footwear looks and feels. Building on Nike’s history of groundbreaking innovation and born from … Continue reading
No Stitch, No Story
Van Gils, the menswear company founded in Holland in 1948, has a long and illustrious heritage and a reputation for delivering quality, great detailing and an edge in product & communication. Its campaign for ‘No Stitch, No Story’ follows sure-footed in this direction with a jacket designed exclusively for its Brand Store in Antwerp. The … Continue reading