After months of viral video teasing, this is the week when Nike finally unveils the Magista. If you hadn’t already heard, the Magista is Nike’s radical new football boot which is set to disrupt and redefine the concept of how performance footwear looks and feels. Building on Nike’s history of groundbreaking innovation and born from … Continue reading
![#TheFutureIs… The Post-PC Era [Pt_1]](https://curatedfutures.files.wordpress.com/2014/06/post-pc1.jpg?w=290&h=290&crop=1 "#TheFutureIs… The Post-PC Era [Pt_1]")
A revolution’s brewing in branded content! In the ‘post-pc’ era, mobile becomes the channel for brand engagement. How can your brand pioneer and what must you avoid?! Today, tablets already outsell laptops, smartphones are ubiquitous, and in closing months of 2013 mobile devices finally became the dominant species on planet earth, outnumbering us humans. Yet … Continue reading
A long-time admirer of their transcendent mindset, UXUS the multidisciplinary design company first caught my eye across a crowded London high street whilst on a retail recce, happening upon their store design for House of Kipling the label which designs chic, feminine and fashionable bags for women. A girl whose head is easily turned by quirky detailing and razor-sharp visual merchandising, I was hooked by the fun … Continue reading
Nike has launched a new platform that enables customers to use their favorite Instagram photos to transform a pair of trainers. Nike PHOTOiD, a HTML5 app, lets you select a photo and then it applies colours from the image to Air Max shoes (Nike Air Max 1 iD, 90 iD or 95 iD). The custom trainers … Continue reading
The sports clothing company has put their name to an installation called “The Track” in Beijing’s best known art district – 798. The display features eight pairs of trainers suspended as if in motion above an illuminated track. The attraction was put together by Shanghai-based design office Studio-at-Large to promote the new range of Nike free … Continue reading
Curated Futures 